As a small business owner, it can be difficult to navigate the ever-changing economic landscape. With shifting consumer demands, the pressure is on to stay afloat and relevant by making the right website adjustments.
Video marketing is quickly becoming an essential part of any successful small business’ digital marketing strategy. In today's world, video content has become one of the most powerful ways to engage customers and build your brand. By creating high-quality videos that are both informative and entertaining, you can reach a wide range of potential customers, as well as retain existing ones.
Starting a business entails a series of investments that you hope will eventually pay off. Some will and some won’t, but it’s clear that investing in sustainability is a safe bet. According to research, 47% of consumers will stop patronizing a business if they feel that it violates their values.
Running a small business is daunting, and entrepreneurs should find out how to stand out from the crowd. According to the U.S. Bureau of Labor Statistics, 20.4% of enterprises that began in 2016 failed in their first year of operation. If you're running a small business in Tulsa, OK, an email newsletter is a great way to interact with potential clients, let them know more about your brand, and increase sales.
If you're considering entering the ecommerce field, there's never been a better time. The industry is thriving and growth is anticipated to continue, with online retail sales forecast to increase by 50% in four years.
Cyber threats are a common occurrence these days that could end up costing your business hundreds of thousands of dollars in financial losses. But often, it’s common mistakes that could be avoided from the start that could end up sparing your business the hardships associated with getting your business back on track after a cyber attack.
If you run an ecommerce business, you’re already very familiar with the benefits of technology and how apps and digital services can make your life easier. But are you making the most of these tools?
Establishing a strategic brand identity for your small business has never been more important. Consumer needs and preferences continue to evolve each year, and companies must tailor their experiences on and offline to stay relevant and make a mark in the industry.
Business experts tout workplace collaboration as being a secret to higher employee retention and a better business environment. When your team members are given the chance to collaborate with one another, they may feel a powerful sense of inclusion and purpose at your company.
Running a small business doesn’t mean you’re exempt from having an online presence. Whether you’re planning to expand internationally or marketing locally, having a proper website increases your professional credibility.
It is vital to maintain a presence online in today's business world. However, it is not enough to simply have a website. You need to build your site with growth in mind to ensure continued success.
Many of us have a dream of starting our own business, but we often stop in our tracks because we believe that doing so is too complicated or hard to understand. But what if we told you that in order to start a successful business, you just need some simple building blocks?
These days, ecommerce is the name of the game when it comes to starting a business. Even if you plan to move to in-person work eventually, getting started with a strong online presence and workflow sets you up to be competitive and successful in the long run.
Now that you have your small business off the ground and running smoothly, it is time to look at expansion, both financially and as an organization. There are many moving pieces to take into consideration when looking to grow your business, from your...
Ecommerce, which was once a luxury, quickly became a necessity during the pandemic. The ability to make products and services available online was a saving grace for small businesses that were forced to close to walk-in traffic.
While being a stay-at-home mom is very rewarding, it can be tough to put your career goals on hold while you stay home to care for the kids. Thankfully, moms no longer have to choose between work and family.
Online shopping is a lot safer than it used to be. Retailers are using top-level encryption standards to protect consumers’ personal information, and lenders are providing consumers with credit card safety features like the ability to verify a suspicious purchase or freeze a compromised credit card.
If you're genuinely passionate about something— whether it’s computer science, art, nutrition, social work, or animals — it might make sense to turn this passion into a profitable career.
Trying to figure out what eCommerce platform to use can be a pain. There are so many online options now, it is difficult to see what one you really need without spending some time trying it out.
Do you dream of starting a business, but don’t know how to make it happen? If the cost of starting and running a brick-and-mortar company is overwhelming to you, a home-based business just might be the solution.
Over the past 10+ years, many people have asked me this same question time and time again, “Can you fix it, or should we start from scratch?” It’s a question that requires a lot of...
Marketing strategies for social media is simply creating a plan to brand your product. Most people believe that if they create a good product, assign an honest campaign to it, and post online, that will be all that is needed to create awareness; and thereby sales.
Do you want to earn a share of the rapidly growing e-commerce sector? With the online shopping market predicted to hit $4 trillion in 2020, it’s always a good time to get into e-commerce.
“Do it live!” Social media is continually changing the way that we communicate and consume information. The most successful content marketers are delivering content consistently through multiple social media channels.
As Facebook Live becomes a staple for creating engagement, it is necessary to understand how it can work for you.
A Lead Magnet can completely make or break your lead generation success and it also plays a vital role in developing a Customer Value Optimization system.
The world of social media management can be a a confusing place! Especially for small business owners who are trying to reach their audiences in the ever changing environment of social media.
Think the only things you have to do during self-isolation are catch up on your watchlist and clean out your closets? Think again.
Mastering remote work is all about finding the right tools to stay productive and connected. This guide will have you and your team synchronized and working in harmony, wherever you happen to be.
We've all heard the word "hashtag", but do we really know what it is or how to use them?
Creating a digital marketing strategy is a crucial step for any small business. Digital marketing can be a perfect way to advertise your services, get a loyal following and grow your small business's brand beyond the borders of your location.
Owning a small business can be one of the toughest career paths out there and owners are asked to wear a dozen hats. One of them is marketing.
Storytelling is a powerful communication tool that has been used to impart valuable life lessons. Today, storytelling is taking the digital marketing world by storm. Putting traditional advertising to rest, brands are telling their own stories.
Chances are, you haven’t thought much of voice search. I didn’t for a while. So far, it’s just been a tool that is semi-convenient when you’re in a hurry or need to be hands-free with your Google search.
A blog used to just be a blog. It was a place where you would share your personal experiences with the world. From photos of the places you traveled to and blogging about the food you ate to even sharing personal information about your family life. Now blogging is a business.
Useful content should be at the core of your marketing. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
In order to provide the best possible work that you can produce, making sure that the technology you are using meets those standards as well is important. Especially the monitor you’re using in your design work.
In 2012, a study found that we spend an average of 64 hours every week sitting on our gluteus maximus, the back to our fronts, more commonly known as our butt. That works out to about nine hours a day.
According to information released by Apple at the WWDC in June 2018, there are more than 550,000 podcasts out there for people to listen to and it continues to grow.
How to choose what's right for youGraphic designers work with print more than most other creatives today. Once everything is approved and sent out for printing, your commercial printer will do an amazing job for sure, but...
How to choose what's right for youWhen you start your career as a an entrepreneur, you tend to concentrate on making a big first impression to any potential clients and delivering more than you promise.
It’s safe to say that in a world where the technology we use changes in what seems like minutes, the best piece of technology to come around is the smartwatch. These little pieces of technology are the ultimate accessory to your smartphone. Not only can they tell time...
Looking for the best camera for photography for your marketing pieces?Well, we’ve got you covered! Below we list the best cameras out there for someone that needs a professional look, including the best cameras for marketing, blogging, vlogging, video, Youtube, filmmaking and more!
With advances in camera technology, many of the cameras in smartphones can rival some of the most expensive cameras out there. When you’re taking pictures or shooting video sometimes holding the camera ...
The right earphones can make all of your music sound its absolute best and with the advancements in technology, they can do so much more. But choosing the best headphones for your needs can be a bit challenging with all the options out there, in all different price ranges.
Welcome to my massive list of the best 2019 Black Friday Deals and Cyber Monday Sales for business owners. If you enjoy this email, please share to your colleagues and friends.
Looking for the best power bank / portable charger for your smart phone, laptop or device? Look no further!With the foothold that technology has in our daily lives, making sure that...
Hiring a freelance social media professional is an excellent way to kick-start a new product or almost any business venture that can benefit from additional exposure. The average social media campaign will run...
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