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Make Your Small Business Website More User-Friendly With These Tips

March 1, 2023

By: Cody McBride

As a small business owner, it can be difficult to navigate the ever-changing economic landscape. With shifting consumer demands, the pressure is on to stay afloat and relevant by making the right website adjustments. Fortunately, there are several ways to do this that do not require a large budget or an extensive technical background. From adding calls to action and making your website more dynamic to fixing broken links with online coding tools and creating effective infographics, My Creative Pixel explains that there are many strategies you can use to ensure that your small business stays ahead in these uncertain times.

Engage Your Visitors

WordStream notes that adding a call-to-action (CTA) button or link on your site is an effective way of engaging site visitors and directing them toward taking certain actions. This could include signing up for a newsletter, downloading an ebook, or making a purchase. Not only does this help increase conversions, but also keeps visitors on your site longer, which improves SEO rankings. Additionally, it’s important to make sure that CTAs are visible and clear so they don’t get lost among all the other content on your page.

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Encourage Customers To Stay Longer

Making your website more dynamic is another great way to keep people engaged while they visit your page. This could mean incorporating videos into product pages or providing interactive experiences such as quizzes or 360-degree tours of products. These features allow customers to gain more information about what you offer without having to search too hard for it, increasing customer satisfaction as well as engagement rates with potential customers.

Fix Broken Links Using Code

Broken links can be detrimental to user experience as they may make them think that the content is no longer available. To avoid this issue, you can use online coding tools to spot any errors associated with broken links on your page and quickly fix them before they become a problem for visitors navigating your website. Doing this will improve customer satisfaction and encourage users to spend more time on your site, since they know that the content is reliable and up-to-date. If you need pointers or refreshers on coding and fixing broken web pages, there are many coding-related resources available online to help you out.

Use SEO Tactics

Forbes points out that search engine optimization (SEO) is essential if you want customers to find your business online in today's digital world. By optimizing content across multiple platforms such as blogs, social media pages, and websites, you can increase visibility for targeted keywords related to what you offer which will help draw potential customers from search engine results pages (SERPs). Additionally, SEO allows businesses to stand out from their competitors by preventing their content from being buried beneath outdated material.

Incorporate Effective Infographics

Infographics have become increasingly popular in recent years because of their ability to convey complex information in a visual format with minimal reading involved. By using infographics on product pages or blog posts you can attract more viewers who prefer visuals over text, which increases engagement rates and helps build brand recognition faster than traditional methods. Additionally, infographic visuals also tend to be more memorable than words, so they are great at helping create lasting impressions.

Implement Strong Cybersecurity

In this digital age, businesses must bolster their cybersecurity to protect against hackers and other malicious agents who may try to access confidential information stored in company systems without authorization. Installing robust security protocols like two-factor authentication or encryption services will guarantee that sensitive data remains uncompromised even if nefarious actors manage to breach certain layers of corporate network defense. Take a look at your cybersecurity software options online.

As a small business owner looking for ways to keep afloat during uncertain times, implementing various website adjustment strategies can be extremely helpful. By creating a more engaging, dynamic website, you can ensure that customers can easily find you and will keep coming back. Take care when building your site, and work with professionals if necessary to create a more streamlined finished product. 

My Creative Pixel specializes in logo design, branding, print services, web design, email marketing and work with companies of all sizes to solve their business problems with creative solutions. Contact us today to learn more!


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