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We've all heard the word "hashtag", but do we really know what it is or how to use them? If you are new to social media, this article will help you understand what "hashtag" means and how you can use them to help people find your posts. You can also use them to find posts that you are interested in reading.
Hashtags are words or multi-word phrases that categorize content and track topics on Twitter, Facebook, Instagram, and Pinterest. Hashtags are preceded by the # symbol, like #picoftheday or #sweepstakes.
People can search for posts with a specific hashtag, so using hashtags helps people find posts and tweets that interest them. And if you want your own posts to be found, adding a hashtag or two will help you find your audience.
Add hashtags to your tweets, pins, or posts by using the pound symbol (#) followed by a word or phrase that defines the tweet's topic.
Don't use any spaces in your hashtag; if you need to use more than one word, simply run them together. If it's hard to read the meaning of the phrase without spaces, you can capitalize each word. For example, #throwbackthursday and #ElectionNight are examples of popular multi-word hashtags.
How do you decide which hashtags to use? You can come up with a phrase that you find appropriate or you can use hashtags that you've seen other people put in their posts. If you're looking to attract readers, you can use a site like Hashtags.org to find hashtags that are currently popular (trending) on social media.
Hashtags don't have to be about a topic; they can also encapsulate a mood in your post. For example, if you post about winning a prize, you could use the hashtags #soexcited and #lovewinning! Hashtags can also be sarcastic, ironic, or funny.
You can insert a hashtag at the beginning, middle, or end of your post. Here's an example of a Tweet with a hashtag in the body of the message:
Confused by #Twitter slang? "Twitter Terms for Beginners" explains all of the jargon you need to know:
In the example above, "#Twitter" is a hashtag.
Here's an example of a Tweet with a hashtag at the end:
Oooh, my lucky day! I just won a $100 instant prize! #sweepstakes
Hashtags are also known as #, tags, hash symbols, and hashes. There is an alternate spelling: hash tags.
For a funny take on hashtags and how it would sound if people used them when they talked like they do when they Tweet, watch this hashtag sketch by Jimmy Fallon and Justin Timberlake.
Hashtags didn't start with Twitter, but social media platforms have made them wildly popular. Hashes were used in programming languages and in IRC chat for decades before Twitter user FactoryJoe suggested bringing them to social media in 2007 with the tweet: "how do you feel about using # (pound) for groups. As in #barcamp [msg]?"
It took another two years for Twitter to take the suggestion to heart, according to this article from AdWeek. In 2009, Twitter began linking hashtags to make them searchable by simply clicking on them. The next year, Twitter used hashtags to identify Trending Topics, which they posted on their homepage.
As hashtags became more popular, other social media sites started to pick them up as well. You can find hashtags on Google Plus, Instagram, Facebook, Pinterest, and more.
With so many people posting on social media, it can be hard to find the posts you want to read and the people who discuss topics that interest you. There is so much information being posted at any one time that wading through it all is time-consuming and the chance of overlooking something interesting is high.
Hashtags help solve that problem by making it easy to search for Tweets with topics that are interesting to you. Some hashtags that sweepstakes fans might enjoy include:
If you search Twitter for those hashtags, you will receive a list of all of the recent posts people have made on those subjects. This is an excellent way to find new social media contests to enter which is important since many Twitter giveaways have a very short entry period.
If you use a Twitter client like TweetDeck, you can set up permanent searches for topics that interest you, so that you have a constantly updated source of information.
In some social media clients, you can also mute specific hashtags. So if you are sick of hearing about #sports or the #grexit, you can easily skip those posts in your feed.
Many Twitter sweepstakes use hashtags to identify entries into their giveaways. Sponsors see who entered by searching for hashtags they specify in their rules. To enter, you may be asked to answer a question, give an opinion, or share a story, followed by a specific hashtag to enter.
Here's an example of a hypothetical invitation to enter a Twitter giveaway using a hashtag:
Send a Tweet about your favorite summer memory followed by the hashtag #winningsummer to enter.
If you entered that giveaway, your entry might look like this:
My favorite summer memory is going to the state fair with my family when I was 5. I won a prize at ring toss! #winningsummer
When you enter these giveaways, you need to make sure that the giveaway's sponsor can see the posts you make to count your entry. Check that your Twitter profile is set to public, not private, or you'll be wasting time entering.
Hashtag sweepstakes on Instagram, Pinterest, and other social media platforms work in a similar way.
Hashtags are a quick and easy way to find like-minded people to follow, to attract more people to the posts you make, and to enter giveaways and win fun prizes, all while injecting more personality into your posts. You can't really go wrong, so play around with them when you post on social media and see what a difference they make!