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How Small Businesses Can Use Email Newsletters to Stand Out

September 6, 2022

Running a small business is daunting, and entrepreneurs should find out how to stand out from the crowd. According to the U.S. Bureau of Labor Statistics, 20.4% of enterprises that began in 2016 failed in their first year of operation. If you're running a small business in Tulsa, OK, an email newsletter is a great way to interact with potential clients, let them know more about your brand, and increase sales.

Newsletters Can Grow Your Business

Newsletters help you increase your engagement with potential buyers. Research shows that daily email users number more than 4 billion, meaning small business owners in Tulsa, OK, can leverage this number to benefit from this essential marketing tool.

Entertain and educate your subscribers by giving valuable information. Typically, newsletters encourage your subscribers to take action, such as:

  • Purchasing from your online business. The ease of online ordering makes online newsletters a powerful tool.
  • Participating in a giveaway or prize drawing. You can collect email and user data from contest entry forms.
  • Reading the latest case study. Give your customers the information they need to buy.
  • Reading your published blog post. Write on a schedule so they expect it.

If you do it correctly, newsletters can enhance your business sales and accelerate growth.

How to Write an Effective Newsletter

Focus on providing valuable content to your target audience.  An effective newsletter should include the following:

  • Calls to action. Direct your readers to content, events, or product downloads.
  • Customer testimonials. Let your customers make your sales pitch.
  • In-depth product information and description. Nothing sells like words and pictures.
  • Special discounts, early sales, or coupons. A coupon addition to your newsletter can boost revenue by 48%.

You'll want to study your readers and find the appropriate angle for your content.

Share, Edit, and Modify Your Newsletter

You can leverage many tools when creating and designing your email newsletter. PDFs are a great option as they're easy to upload and help you create "magazine–style" content. You can use free online tools to convert to a PDF document.

Get More People to Read Your Newsletter

Your content should be original, thought-provoking, and creative. Most people won't go past the introduction if your content doesn't add value to the reader. Consider your audience's pain points and motivations when creating a subject line.

Showcase Your Brand in Your Newsletter

Branding is critical in highlighting what potential clients can expect from your business. Showcase your brand by communicating what your business stands for and how customers can relate to your brand. Graphics are a great way to tell your brand story.

Use Data Visualization to Enhance Content

Research shows that the brain processes images faster than written content. Using the appropriate visuals in your email newsletter content allows you to include charts, infographics, graphs, photos, and videos. Find freelance graphic designers or other professionals to help you visualize content through online platforms, such as Upwork, Fiverr, or Hubstaff Talent.

Create an Engaging Email Newsletter Today

Have you been using email newsletters to market your business? If not, you are missing a lot. Use these tips to create a catchy email newsletter to increase engagement, sales, and return on investment. If you need more help, professionals at My Creative Pixel can help. Contact us today for assistance.

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